Personalization. Whether you're for them or against them, there's been a lot of debate among collectors as to which is better. For those of you who are unfamiliar with personalization, this is when the celebrity or athlete dedicates the item they are signing to you (usually "To _______"). For many collectors, personalization is not a big deal. In fact, some collectors welcome it. It makes them feel more connected to the celebrity or athlete, because that person signed something specially for them. For other collectors (and dealers), personalization is a deal breaker. These dedications kill any potential re-sale value (sometimes by more than 50%), which is ultimately what they're after. Personalization prevents a dealer from getting the full value when selling an autograph. On the other hand, some buyers view personalization as a good thing, because they know that no one would bother to forge a dedication in addition to the signature. After all, why would a forger intentionally kill their own re-sale value? For me personally, I like personalization. I have already taken time out of my day to wait for this person. To have them write my name on my photo is an added bonus! Since I started asking for personalization on my photos, I have noticed that some celebrities tend to give me a much nicer, neater, and fuller signature. For example, you will see two photos of Matthew Fox. The personalized version (bottom) shows a full Matthew Fox signature, while the non-dedicated version (top) shows sloppy initials (MF). Hard to believe that both of these were signed at the same event, isn't it? The next time you run into your favorite actor, actress, or athlete, consider asking them to personalize it. If "Through-The-Mail" (TTM) is your thing, consider this tip as well. The outcome just might surprise you. J.R.
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